Half Moon Bay · Since the 1960s
Parsons Wealth Management began as a small tax practice in El Granada. Three generations later, John M. Parsons, CFP®, CPA, and John William Parsons still weave tax planning into every financial decision, from investments and retirement to insurance and legacy.
On the Coastside: Rotary Club of Half Moon Bay, Half Moon Bay Yacht Club, Coastside Boys and Girls Club, Lockwood Fire District volunteers and Half Moon Bay High School basketball.
My Tax Plan
Our tax planning professionals review your recent tax returns to uncover opportunities for savings and strategic restructuring, then give you forward-looking guidance on decisions that affect your taxes in the years ahead.
Explore My Tax PlanWe guide you through the tax implications of your investment choices, from capital gains to tax-loss harvesting.
Equity compensation often comes with complex tax considerations. Our investment and tax professionals work on it together.
Contributing to IRAs, 401(k)s or other retirement vehicles? We help keep the strategy tax-smart and future-focused.
The right business structure can significantly impact your tax liability. We evaluate your current setup under the Internal Revenue Code.
The bluff section
Like the bluffs below Half Moon Bay, the practice was laid down in layers. Tax work came first, in El Granada in the 1960s. Planning, investments, insurance and legacy were built on top of it. Choose a layer to see what it covers.
Laid down in the 1960s, El Granada
Taxes impact every part of your financial life. Our tax planning professionals review your recent returns to uncover opportunities for savings and strategic restructuring, then give forward-looking guidance for the years ahead.
Layer 2 of 5
Our Comprehensive Planning Process begins with a thoughtful assessment of your full financial picture, so you can move forward with clarity, purpose and confidence.
Layer 3 of 5
A disciplined, diversified approach with proactive portfolio management and full transparency, so you always know where you stand.
Layer 4 of 5
A great financial plan isn’t complete without protection. We help you choose coverage designed to safeguard what you’ve worked so hard to build.
Layer 5 of 5
Your legacy is more than assets. A well-crafted estate plan helps ensure your wishes are honored and your loved ones are cared for.
My Wealth Plan™
It begins with a thoughtful assessment of your full financial picture, so you can move forward with clarity, purpose and confidence.
A Discovery Meeting to explore your goals, values, concerns and vision for the future.
A deep dive into your balance sheet, income and expenses, investments, insurance and tax situation.
Personalized retirement projections, “what-if” scenarios, a preservation plan, debt management and legacy planning.
We present your custom plan, gather your feedback and refine it together.
We walk you through the recommendations, answer your questions and help you put them in place.
We regularly review your progress, track investment performance and adjust the plan as your life changes.
Our story
Our team
Owner & Wealth Advisor
More than three decades in financial planning, tax strategy and wealth management. Former President and Treasurer of the Rotary Club of Half Moon Bay, Director of the Coastside Boys and Girls Club, and a volunteer firefighter and EMR with the Lockwood Fire District.
Managing Partner & Wealth Advisor
The third generation of the family practice, full-time since 2006. Holds Series 7, 66 and 24 registrations through LPL Financial. Head coach of Half Moon Bay High School Boys’ Varsity Basketball and a member of the HMB High School Athletic Hall of Fame.
“Financial planning isn’t just about numbers—it’s about helping people live the life they envision.”
Wealth Services Assistant
With the firm since 2015. Supports My Wealth Plan™ work on Social Security, Medicare, taxes, equity compensation and college planning.
Tax Strategy Assistant
Half Moon Bay native. Physics at Whittier College, with a minor in accounting and finance.
Operations Manager & LPL Registered Administrative Assistant
Client Services Associate
Joined the team in 2021.
Administrative Assistant
Half Moon Bay native. Bilingual in Spanish and English.
Resource center
Questionnaire
Risk tolerance is a key factor in investing decisions. Start the short questionnaire to see where you stand.
Take the questionnaire : What’s your Risk Tolerance Score?Calculators
Run the numbers on retirement, savings, college and more in the resource center.
Open the calculators : Financial calculatorsMarket Updates
Regular market commentary posted for clients and neighbors.
Read the latest : Market UpdatesQuestions
Yes. Parsons Wealth Management began as a tax practice in El Granada in the 1960s, and the team still weaves tax planning into every decision. My Tax Plan reviews your recent tax returns for savings and restructuring opportunities across investments, employer stock options, retirement accounts and business structure.
John M. Parsons, CFP®, CPA, and his son John William Parsons meet with clients together. They are supported by a team that includes Marie Smith, CFP®, EA, and Tax Strategy Assistant Hannah Rice.
My Wealth Plan™ is the firm’s six-step Comprehensive Planning Process: Discover & Evaluate, Gather & Assess, Plan & Project, Strategize & Create, Educate & Implement, and Monitor & Review.
Yes. Equity compensation is one of the four My Tax Plan areas. The firm’s investment and tax professionals work together to help you understand the tax considerations of your stock options.
The LPL Financial representatives associated with this website may discuss and/or transact securities business only with residents of the following state: CA.
The office is at 721 Purissima Street, Suite C, Half Moon Bay, CA 94019. Hours are Monday to Friday, 9:00 AM to 5:00 PM, with Saturday and Sunday by appointment. Call (650) 726-0640 or book a meeting online.
Yes. Administrative Assistant Nancy Dueñas is bilingual in Spanish and English.
Start with a conversation
Book a Discovery Meeting online, or call the office and we will find a time that works, including weekends by appointment.
